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The Heritage of the King

Our History

Seven Dates – A Royal Legacy 16 years in the Making

Cupido Drink (2010):


The journey began under the brand Cupido Drink, which was deeply rooted in Italian culture as the official beverage representing Juliet’s House (Casa di Giulietta) in Verona.
Cupido Drink was developed in collaboration with the Municipality of Verona. The mission was clear: to provide a high-quality, healthy alternative to the "Energy Drink Boom" that was saturating the market at the time.
The formulation was made of dates, grapes and apple.

Mixing tradition with fresh influences and a homey atmosphere - Maharana Shriji Arvind Singh Mewar & Georges El Badaoui
"The King of Soft Drinks" – A product that elevates the soft drink category.

The Evolution (2015)

After five years of perfection and formula refinement, we brought the formulation to become 100% dates and the brand evolved into Seven Dates, representing the pinnacle of natural innovation.

16 Years of Excellence: Every can of Seven Dates is the result of a 16-year development cycle, ensuring a world-class formulation that is unmatched in purity and taste.
A Royal Inauguration: The brand was officially launched at the house of Juliet in Verona in the presence of the Maharana of Mewar (India) and distinguished members of international Royal Families.
The "King of Drinks": This title is not just a marketing slogan; it is born from our direct association with global royalty and our commitment to a standard of quality fit for a King.

♥ FORMULATED FROM HEART ♥

Our Philosophy

We believe that what you drink should reflect who you are. That is why Seven Dates is 100% natural, caffeine-free, and designed for those who seek greatness in every sip. From our sponsorship of the Queen of Queens to our commitment to quality, our mission is to represent the pinnacle of non-alcoholic luxury.
We intentionally move away from the term "energizing," which is often associated with chemical stimulation and nervous tension. Seven Dates is about:

Vitalizing: Restoring the body’s natural vigor through the nutrients of the date.
Invigorating: Providing a sense of strength and well-being that is steady and harmonious.

Restorative: A beverage that replenishes rather than exhausts.

100% Natural: Not a synthetic drink, but a naturally REVITALIZING soft drink.
Caffeine-Free: Clean energy derived exclusively from dates, without the typical crash associated with caffeine. (Many of the most popular sugary soft drinks actually act as disguised stimulants, containing caffeine levels that consumers often do not associate with a standard mealtime beverage.)
Clean Label: Premium ingredients for the modern, health-conscious consumer.
Religion Friendly: Halal – Kosher – Vegan.
Family Friendly: Suitable for kids, pregnant women, seniors, athletes, and everyone in between.
Versatility: Perfect as an everyday soft drink or as a sophisticated mixer for mixology. You can drink cold or warm (like tea) as per your choice.

Our Promise

Purely natural, naturally royal. A drink crafted for a life of excellence.

The essence of nature, bottled for the King in you.

Georges El Badaoui, CEO